Stem Sales Training needed three things: a website that cost less to run, tools for tracking prospects, and someone to look after its technology. The first step was a rebuild that moved the site onto free hosting.
Stem Sales Training was founded by a salesperson with more than ten years of experience in the field. Its purpose is to pass on what he learned there: the word tracks and the ways of handling objections that lead to a sale. When I met him, the business was a few months old and the coaching was in good shape. The difficulties lay in three practical matters, and they shared a common feature. Each one quietly drew on money or time that could have gone into selling.
“[Decawise] takes the time to listen, understand our goals, and implement solutions that deliver immediate results. Their knowledge and ability to execute are exceptional.”
A website serves the people who already know they want help. A comprehensive list of prospects makes it possible to reach more people who can benefit from the help. Stem needed both, along with someone to manage these services over time.
I rebuilt stemsalestraining.com as a fast, visually appealing site, with the founder's voice and style kept at the centre of it. The new website runs on free hosting, and every page leads toward a single action - booking a consultation.
Prospects can get in touch in two ways: fill in the contact form or start a conversation through the webchat (available on every page).
I developed a tool to help Stem find and keep track of prospective clients within its target market.
Stem now uses this tool to plan their outreach. The hours once spent searching now go into conversations.
I moved Stem's domain to a lower-cost provider and connected it to the new site. I also set up the email so that messages from the contact form reach his inbox and stay out of spam, ensuring the website stays up and running without issues.
I am the person Stem calls when technology gets in the way. Decawise covers maintenance and updates to the site, advice on potential tools before purchasing, and help with billing questions.
Before launch, I carried out a full review of the site and fixed each issue including adding the privacy and terms pages every business site should have.
The design is bold and direct, in keeping with the founder's coaching style. The site is live at stemsalestraining.com.
The site and the prospect list are now in place. The next step is to measure how well they work.
Described in the first half of this page.
A list of prospects in Stem's target market, now used for outreach.
Maintenance, tools, systems, and whatever else the business needs.
I work with business owners. I build what is missing, automate what is repetitive, deal with technical problems as they arise, and much more.